The Bluebell was opened in October 2005 by Duncan and Leigh Taylor. In 2006 they won ‘Newcomer of the Year’ at the Publican Awards and have since achieved ‘Best Restaurant’ at the Warwickshire Food & Drink Awards and ‘Restaurant of the Year’ at the Warwickshire Life Awards in the same year. The Bluebell is now Michelin recommended, has two AA Rosettes – the only pub in Warwickshire to do so – and holds the prestigious title of The Good Food Guide’s ‘Midlands Restaurant of the Year 2013′.
We were over the moon when approached by Leigh to help them take their personality and style online. To start the project off we spent some valuable time researching and understanding their audience, competitors, passion and unique offering (some may say quirky style). Our learnings helped us provide The Bluebell brand a facelift which included creating a brand colour palette and visual language. Once we had these elements at our disposal we had fun implementing the brand style across print material that has included business cards, loyalty cards, reservation/table cards, gift vouchers, promo postcards, menus, seasonal event booklets. Online we produced an easy to navigate (and update/maintain) website which helps promote The Bluebell’s successful event evenings.
Leigh Taylor – The Bluebell