After injury stopped Harriet pursuing her dreams of being a professional athlete, she used her knowledge of sport and fitness to start her career as a personal trainer.
Harriet approached The Magic Tractor following a personal recommendation from a fellow customer (which was nice), and so our journey began by talking to Harriet to understand her requirements. After our initial meeting we prepared a reverse brief which set out the marketing goals, guide fees and estimated phased timeline to achieve this. Once agreed it was time to roll up our sleeves and research the industry, her target audience (age, gender, catchment area), her competitors and last but not least her USP. Once armed with knowledge we began the creative process by rejuvenating her brand, creating a new visual language and colour palette which was then rolled out onto business cards, training wear and her website (which up until that point had little traffic and no enquiries).
Her new brand is fresh, clean and reflects Harriet’s personality ‘honest and approachable’. The sports icons that made up her brand’s visual language helps visually represent the core areas of Harriet’s business. The website objectives were to clearly demonstrate what Harriet does – and what better way to do this then from past clients’ results – so we incorporated these throughout the site to help potential new clients see what makes Harriet different. Given the lack of traffic to old site we felt it important to prepare rich content to keep the ‘Google spiders’ happy – this was achieved by adding pages of FAQs and Tips. The site is fully content managed and easy to update which again ensures the content is fresh. I guess the results are in the tasting and we’re delighted to say Harriet is thrilled with the new website and the work it has generated, so much so her current training roster is full to bursting but in Harriet’s words #BringIt