The Magic Tractor was asked to redesign The Stour Gallery website. Working together and understanding their objectives is was clear a Content Managed System (CMS) website was what was needed. The CMS site design provided
• ease of navigation
• allowed for data capture
• kept the site current using news/blog area
• increased the call to action to maximise gallery foot fall
We also developed a new grid structure for the artist listing so that the information was clearly displayed by category and thumbnail image which made it easier for the visitor to peruse and engage. Most of all the new website allowed The Stour Gallery to be direct control over the content - keeping the site current, fresh and high up on google ranking.