learned brand identity case study...

Client: LearnEd Driving School

Sector: Driving School Industry

Date: 08. 2011

Project : Logo creation and implementation to
• Business card
• Postcard information flyer
• Single Web Page Inc social media

Timeline: Logo Concept to Web Go Live 3 weeks

Client background...
Recently set up family run driving school company based in Warwickshire

Challenge….
To get noticed, put LEARNED Driving School on the local map and drive up the volume of lessons provided.

Strategy...
After internal/external market research and working closely with the management team (Eddie and Heather) to clarify the company's vision, values, personality and market positioning the name 'LEARNED Driving School' was agreed upon - this being a fusion of both the driving instructors name Eddie and the idea of the pupil having been successfully taught how to drive, i.e Learned as opposed to Learning. Wishing the design to be immediately obvious we used an industry associated icon and strong typography to create a vibrant, professional logo.
This logo was then rolled out onto business cards and a snappy postcard information flyer. As part of the printed material we created a 'quick response' (QR) code to direct it's technically savvy youth audience straight to the website.

Result...
Immediate sales impact & the results were so popular we've been invited back for more... 

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